PACKAGING & ILLUSTRATION
Rootfoot is a Boulder-based brand that creates high-grade, unisex, pure-plant fragrances, essential oils, incenses and accessories that invite wearers to connect more deeply with the earth. As part of a larger rebrand initiative, the brand needed new packaging and design for it's popular Spirit Animal line of products. The new design needed to attract a younger demographic while staying cohesive within the larger Rootfoot product line. Another design challenge was to create packaging that would help the product stand apart from the ever increasing competitor landscape.
Trushin Studios created a unique solution for the Spirit Animal product line that represented the brand in a clean, beautiful way. We chose to differentiate this particular Rootfoot product line by utilizing custom animal illustrations set in the brand color for the outer packaging. To contrast the detailed animal illustrations, we maintained a very bold,clean aesthetic for the remainder of the outer packaging as well as for the interior packaging. The result was clean and beautiful packaging that remained true to the brand while revealing the magic of the product to new fans.
INDIVIDUAL, HAND-POINTILIZED ILLUSTRATIONS WERE CREATED FOR EACH ANIMAL.