Lakes & Legends
Brewing Co. Packaging

BRAND PACKAGING & DESIGN SYSTEM

CHALLENGE

Lakes & Legends sought design help from Ivan Trushin in 2015 before they opened their taproom doors. The challenge was to create a cohesive brand system that would set the brand apart from competition and embrace their farm-to-table ethos. The system needed to translate seamlessly across a multitude of components including; 350 ml labels, 750 ml labels, 4-Packs, Special Edition labels, Growlers, Keg Collars, Taproom Handles and promotional materials.

 


SOLUTION

We created a bold, graphic style that gave a unique visual identity to the brand’s farm-to-table image. Utilizing a rich color palette allowed us to differentiate each beer and give the brand visibility in a retail environment. Using woodcut printmaking as inspiration, we highlighted each beer's story with a custom illustration to give the labels an artisan feel. The result is a bold take on farm-to-table culture.











 

CUSTOM ILLUSTRATIONS WERE CREATED FOR EACH LABEL DEPICTING A UNIQUE FARM-TO-TABLE NARRATIVE. EACH ILLUSTRATION DOUBLED AS A TAPROOM POSTER.

 


 





L&L Anniversary Campaign

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