Lakes & Legends
LOGO + PACKAGING
Lakes & Legends Brewing Co. was launching their Brewer's Reserve Club. They needed a new logo to represent the club as well as limited edition labels. The logo would be used to highlight their farm-series and barrel-series limited edition beer runs, brewed exclusively for Brewer’s Reserve Club members.
To connect to the brand's farm-to-table culture, the logo's imagery features a root cellar and references the same graphic style that is seen throughout the brand. To highlight the exclusive caliber of the limited runs, labels were printed on foil stock, allowing us to accentuate various design elements. Illustrations were omitted from these labels in favor of spotlighting the name of each beer and the limited edition label.
IN ADDITION TO THE BREWER’S RESERVE LOGO, A SPECIAL EDITION LABEL LINE WAS CREATED TO BE USED FOR CURRENT AND FUTURE LIMITED EDITION BEERS.