Lakes & Legends
Brewing Co. One Year
ADVERTISING & ILLUSTRATION
Lakes & Legends was approaching their one year anniversary and wanted to celebrate with a visually appealing One Year Anniversary campaign. The requirements were straightforward: inform people, get them in the door and get a beer in their hands. The campaign needed to be exciting but also able to pass through several advertising channels including Newspaper, Magazine, Digital and on-site advertising.
Working with Lakes & Legends, we decided an illustrative approach was the right touch to announce their One Year Anniversary. A major focus of the campaign was to highlight their use of locally-sourced farm ingredients and all of the partnerships that L&L had formed in its first year of brewing. With this as the focus of the illustration,Trushin Studios went to work creating all of the necessary materials and advertisements to make this a successful campaign. People came, people celebrated, people drank beer. Success.