IDENTITY & BRANDING
Brunson's Pub partnered with Minneapolis non-profit, Neighborhood Development Center to open their new restaurant and pub. With the shared vision of supporting local, entrepreneurial businesses, NDC asked Ivan Trushin to help with the restaurant launch. Brunson’s Pub needed complete branding from the ground-up, marketing materials, menus, signage and building decor.
Brunson’s Pub is a restaurant bursting with St. Paul pride. Located on Penn Avenue in St. Paul, MN and bearing the name of the original St. Paul surveyor Benjamin Brunson, the brand identity was born. Using a profile portrait of Benjamin Brunson as the main symbol for the restaurant's logo and combining it with custom type gave this identity a classic yet modern aesthetic. A dark color palette with gold highlights allowed the restaurant to embrace its classy roots while maintaining a modern presence.