APPAREL & ACCESSORIES BRANDING
High-end bicycle shop and coffee bar Angry Catfish caters to the ultimate cyclist in Minneapolis. Looking to update their apparel and accessories branding with something unique, they sought out Trushin Studios to develop some pattern-based designs that could translate well across an entire apparel line, including socks, caps, shirts and accessories.
By adapting geometry from the existing AC logo and combining existing brand colors in a contrasting format, Trushin Studios developed a unique system for creating custom geometric patterns that complimented Angry Catfish's current branding. The geometric designs were reiterated and translated across a multitude of products and apparel, resulting in a cohesive retail line for the shop’s brick and mortar and online sales floors.
CAPS WERE CREATED IN 3 DESIGN VARIATIONS AND A MULTITUDE OF COLOR PALETTES.
WITH HEAD-SWAG COVERED, MATCHING SOCKS WERE CREATED IN SEVERAL DIFFERENT STYLES.